Blog
Marketing is Repetition
By Jori Hanna "I feel like a broken record. I'm tired of talking about my book, my followers have to be tired of seeing my book on their feed. I don't want to annoy them. What do I do?" If you've ever felt this way while launching your book, or if you're afraid of...
How to Submit Your Book for Inclusion in Discount Ebook Newsletters
Congratulations! Your book has landed an ebook price drop promotion with a retailer. You want to make the most of this opportunity and reach as many readers as you can with this discount, so you head over to The Fussy Librarian or Bargain Booksy (through Written Word...
Upcoming New Releases Fall 2025
Torchflame Books is excited to announce our upcoming new releases for the Fall 2025 catalog! From sweet love stories to mysteries to history and self-improvement, these new releases are certain to entertain and engage your mind. Steadfast Love Christian Fiction,...
Effectiveness of Email Marketing for Discounted Ebooks
About a year ago, Torchflame Books officially launched marketing packages to help fill in the gaps and to better serve our authors in boosting book sales. We know from past experience that marketing books at a discount increases the number of books sold. But the...
Email Marketing and the Marketing Funnel for Authors
By Jori Hanna Today we want to talk about one of the most effective online marketing techniques you have access to for free—an email newsletter. If at any point there is a word here you are unfamiliar with, please see our "Understanding the Terms" post for Email...
How to Stay Organized as a Debut Author
By Jori Hanna No matter how you publish your first book, there are going to be more documents for you to keep track of than you might assume. From manuscript drafts to cover files to marketing materials, it will be important for you to be well organized for this book...
Upcoming New Releases Spring/Summer 2025
Keep your eyes peeled for pulse-pounding mysteries, fantastic adventures, and true history coming your way spring and early summer 2025! Koda and the Whales Children's Picture Books, STEM, Marine Biology This educational book teaches children facts about gray whales...
Independent Hybrid Publishing House Launches New Imprint for Large Print Books
FOR IMMEDIATE RELEASE VISTA, California, February 18, 2025—Torchflame Books launches a new imprint, Torchflame Books Large Print, to increase accessibility for readers of books produced by independent publishing houses. After intensive research, Teri Rider (CEO and...
Upcoming New Releases Winter 2025
Keep your eyes peeled for thought-provoking and educational nonfiction, literary fiction, true crime, and humor coming this winter and early spring 2025. The God Connection Philosophy, Nonfiction, Religion After all, why should not some humans be like angels? If our...
Your Book May Be Too Long (or Not Long Enough): Suggested Word Counts for Genres
When you start submitting your book to agents, publishers, or editors, they will all ask the same question: what is your word count? As a new writer, this may seem an odd question. After all, you may know off the top of your head that your book is 250 pages long. But...
New Releases Coming for Fall 2024
Keep your eyes peeled for fresh mysteries and thrillers, humor with a twist, a fun new take on Greek Mythology for teens, some superhero romances, and moving memoir. Locked Box Traditional Mystery, Amateur Sleuth, Psychological Mystery Good Love, Bad Love, Crazy Love....
Next Steps for First-Time Authors
By Jori Hanna You’ve written “The End” on your first draft, and you’re filled with an incredible sense of accomplishment. You did it! You finished your book! You’re proud, and you should be. Of the millions of Americans who say they want to write a book, very few...
New Releases Coming for the Spring and Summer 2024
Warmer weather is on the horizon! Keep your eyes peeled for fresh mysteries, cozy and introspective nonfiction, memoirs, fresh looks at U.S. History, and literary fiction. The Bob Verga Shift U.S. History, Sports History, Basketball Can one player truly change the...
How to Write an Endorsement Blurb for a Book
By Jori Hanna It's no secret that humans respond to a concept called social proof, the concept that if someone else is doing it, we should too. This is why modern marketing relies so heavily on digital word-of-mouth tactics such as influencer posts and product...
Post-Publication Checklist for Authors: What to do After your Book Launch
By Jori Hanna Congratulations! You launched your book into the world! Now what? As you may already be aware, your work has only just begun. After all, marketing is a marathon, not a sprint. But beyond the everyday marketing items, what else do you need to do? This...
What is a Hashtag? And Why Should You Use Them?
By Jori Hanna As you start diving into social media, you may find the advice to use hashtags so you can reach more people. But what exactly is a hashtag? How do you know which ones to use? And do they actually help your reach? What is a Hashtag? In the simplest terms...
8 Posts Authors Should Make to Start a New Social Media Account
Growing your platform through social media is an extremely powerful way to increase your reach. But if you jump in with marketing before you’ve created the relationships, you’re not likely to get the results you’re looking for. These post ideas will help you build those relationships so your social media author platform can be as vibrant as possible.
How to Find Your Target Audience
By Jori Hanna No matter what kind of writing you do, the first step in the process of sharing your work with the world is identifying your target audience. Your target audience will help you determine your tone, your word choice, your style, what rhythm or flow you...
The Name Game
By Kylee Wooten Coming up with a name is challenging. Whether you’re deciding on the name of the new family pet, battling over whom to name your child after, or trying to come up with the perfect title for your new novel, it’s almost impossible to know if you’re...
10 Tips for Writing an Attention-Grabbing Review
What’s the one thing that’s worse than reading a terribly dry book? Reading a terribly dry review about a book! Here are some tips by our Senior Editor to help you rise above the noise and catch the attention of book pros. 1. Choose wisely. You don’t have time to read...