by Jori Hanna | Mar 5, 2024 | Marketing, Tips, Writing
By Jori Hanna It’s no secret that humans respond to a concept called social proof, the concept that if someone else is doing it, we should too. This is why modern marketing relies so heavily on digital word-of-mouth tactics such as influencer posts and product...
by Jori Hanna | Feb 29, 2024 | Marketing, Publishing, Tips
By Jori Hanna Congratulations! You launched your book into the world! Now what? As you may already be aware, your work has only just begun. After all, marketing is a marathon, not a sprint. But beyond the everyday marketing items, what else do you need to do? This...
by Jori Hanna | Feb 8, 2024 | Marketing, Tips
By Jori Hanna As you start diving into social media, you may find the advice to use hashtags so you can reach more people. But what exactly is a hashtag? How do you know which ones to use? And do they actually help your reach? What is a Hashtag? In the simplest terms...
by Jori Hanna | Jan 31, 2024 | Marketing, Tips
By Jori Hanna For authors diving into the wide world of digital marketing, it’s common advice to hear, “You need to be on social media.” This advice is given widely and often lacks follow-up to help you establish your new accounts. Get Started Effectively To get...
by Jori Hanna | Dec 29, 2023 | Tips, Writing
By Jori Hanna No matter what kind of writing you do, the first step in the process of sharing your work with the world is identifying your target audience. Your target audience will help you determine your tone, your word choice, your style, what rhythm or flow you...
