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Marketing

How to Write an Endorsement Blurb for a Book

How to Write an Endorsement Blurb for a Book

By Jori Hanna It's no secret that humans respond to a concept called social proof, the concept that if someone else is doing it, we should too. This is why modern marketing relies so heavily on digital word-of-mouth tactics such as influencer posts and product...

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What is a Hashtag? And Why Should You Use Them?

What is a Hashtag? And Why Should You Use Them?

By Jori Hanna As you start diving into social media, you may find the advice to use hashtags so you can reach more people. But what exactly is a hashtag? How do you know which ones to use? And do they actually help your reach? What is a Hashtag? In the simplest terms...

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8 Posts Authors Should Make to Start a New Social Media Account

8 Posts Authors Should Make to Start a New Social Media Account

Growing your platform through social media is an extremely powerful way to increase your reach. But if you jump in with marketing before you’ve created the relationships, you’re not likely to get the results you’re looking for. These post ideas will help you build those relationships so your social media author platform can be as vibrant as possible.

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Ask the Authors: Finding Success

Ask the Authors: Finding Success

What defines success for an author? Is is the number of books sold? The number of awards they recieve? Authors Brad A. LaMar and Susan Örnbratt join us for this week's Ask the Authors blog post on defining and finding success as an author. If you have any questions...

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Understanding Terms: Get Started with Email Marketing

Understanding Terms: Get Started with Email Marketing

By Jori Hanna Jumping into email marketing is one of the best steps you can take in connecting personally with your readership. Email marketing consistently leads to higher sales numbers than any other form of marketing. Jumping into this early allows your list the...

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Questions to Ask When Book Sales are Slow

Questions to Ask When Book Sales are Slow

By Jori Hanna It’s easy to get discouraged when your book isn’t selling as well as you hoped or expected. After all, as an author, you signed up to write books. You likely don’t have a business or marketing degree, and when it comes to the world of book sales, it’s...

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5 Publicity Opportunities to Help your Book Launch

5 Publicity Opportunities to Help your Book Launch

By Jori Hanna In the age of digital marketing, the world is your oyster as you launch your book. There are millions of readers out there, waiting for a book like yours to cross their screen. But how do you reach them? There are a few options you can use as you create...

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10 Things All Authors Need to Know About Amazon

One of the things that we continue to stress to our authors is the importance of a strong presence on Amazon. Amazon has a dedicated "Author Central" page, where authors can "claim" t books, post a bio, updates and trade reviews, and more. As one of the largest book...

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