Marketing

Over the last few years, and especially over the Covid-19 pandemic, TikTok has become one of the most powerful social media platforms available to authors and influencers.
TikTok has a proven track record of taking someone who is relatively unknown and giving them a seemingly unlimited stage. As one of the top ten most used social media platforms, TikTok is becoming the space to be.

There is one question most authors dread more than any other question in the world. Your friends ask it, your family asks it, your followers ask it. And someday, your readers will ask it, too.

“What’s your book about?”

No matter what stage of the writing process you’re in—whether you’re just beginning the first draft or you’re sitting at a table in a bookstore for an author signing, this question (or some variation on it) will crop up.

Whether you live on the road, spend most of your days teaching students, clients, or customers, or you manage your own trade business and sell handmade products, a book could help your business reach new markets and your advice reach new customers.

Not convinced yet? Here are three ways a book may support your business.

It’s no secret that email lists are one of the best marketing tools to have in your belt. They allow you to reach your followers in one of the most intimate ways any person or brand can—their inbox.

Whether you’re beginning your author platform or multiple years in and looking for the next right addition, you’ve probably thought about starting a blog. Your options are endless, beginning can be daunting, and it can be hard to narrow down your niche so your blog can be as effective as possible.

Launching your book is a big accomplishment! Follow these 10 steps to get the most out of your book launch.

It’s official. Your book is going to print, and you have a launch date.

But now what? How do you market ahead of time? What do you talk about? Where do you talk? What do you do to get ahead and make the biggest pre-release splash possible?