Questions to Ask When Book Sales are Slow
By Jori Hanna It’s easy to get discouraged when your book isn’t selling as well as you hoped or expected. After all, as an author, you signed up to write books. You likely don’t have a business or marketing degree, and when it comes to the world of book sales, it’s...
5 Publicity Opportunities to Help your Book Launch
By Jori Hanna In the age of digital marketing, the world is your oyster as you launch your book. There are millions of readers out there, waiting for a book like yours to cross their screen. But how do you reach them? There are a few options you can use as you create...
10 Things All Authors Need to Know About Amazon
One of the things that we continue to stress to our authors is the importance of a strong presence on Amazon. Amazon has a dedicated "Author Central" page, where authors can "claim" t books, post a bio, updates and trade reviews, and more. As one of the largest book...
6 Social Media Dos and Don’ts for Authors
By Kylee Wooten The biggest “do” of all: You should need to be on social media. These days, having a Twitter account and a Facebook page are almost as essential to your success as an author actually having a book. 1. DO: Cultivate a large, engaging network. Start with...
Online Marketing for Busy Authors
By Fauzia Burke One of the nation's leading online book marketing experts, Fauzia Burke recently published Online Marketing for Busy Authors: A Step by Step Guide. Sharing her expertise of online publicity, book publishing and social media, Fauzia points out trends...
Creating Content for Social Media
So now you have all of the accounts set up—but maintaining 2 to 3 social media platforms isn’t as easy as it seems. Creating original content for each individual site can be tricky. Do you always and only find yourself retweeting on Twitter or sharing other people’s...
How to Create an Author Newsletter
Another way to spread the word about your new book and keep readers updated is through an email newsletter. That’s right. Don’t just send one email. Send many. Invite friends, family and readers to sign up for your newsletter either online or at your launch party. If...
How to do a Cover Reveal
Everyone has heard the cliché “Don’t choose a book by its cover.” But we all still do that to an extent, don’t we? People do judge a book by its cover. Most people let their opinions of a cover at least subconsciously shadow their perception of a book. Looks matter....
Social Media Series: Goodreads
By now you know that using social media sites such as Facebook, Twitter and Instagram are a free and effective way to build an audience. Luckily, authors and booklovers have another option to connect with readers: Goodreads. Goodreads (Goodreads.com) is a book lover’s...
Social Media Series: Reddit
Have the normal social media sites under control? Are you a Facebook genius, but want to branch out into something different? Or do you want to try something besides Twitter and FB to connect with readers? Then reddit is a great place to connect. Reddit is a pop...