Social Media Series: Instagram
Instagram is a photo and video sharing social media platform. Users can post and edit images with captions or view the images of those users and friends that you follow. News organizations, magazines, events, interest groups and more use Instagram to share...
Social Media Series: Twitter
Having trouble keeping up with what’s trending online? Confused by all the hashtags? Want a key to all the shorthand messages? The second post to guide you through the social media universe is here. Twitter is essentially a timeline of micro-blogging. By tweeting...
Online Marketing Resource Master List
No matter where you're at in your online marketing, we're here to help you represent yourself in the most effective and most helpful ways possible. This is a master list of all our resources for online marketing. We've covered everything from author websites and...
Social Media Series: Facebook
Are you tired of asking your friend’s kids for help on the Internet? Do you dread scheduling a post—let alone writing one? Are you embarrassed by your social media accounts? You can stop worrying about that now. As a sneak peak into Pub Light: A Publisher’s...
The Importance of Starting Early in Book Promotion
You’ve finished your book. You’re in your last round of edits. Your cover design is in the process of being finalized. You’re ready to pass out copies to friends. And just when you thought writing your book was the hard part, now it’s time to promote your work. But...
How To Handle a Bad Review
Are you sitting down? I have some news for you: Not everyone is going to like your book. When they don't, you have two choices: 1) Move on or 2) Move into a cabin in the woods. Nobody likes a bad review. Not you. Not your publisher. Not even the reviewer who...
How To Use Pinterest as an Author
Pinterest is the fastest growing standalone website ever. And while recipes, dream travel destinations, style tips, and adorable photos of cats seem to dominate the site's content, there is plenty of room for authors. If you are a published author or want to become...
The Virtue of Blog Tours – Interview with TLC Book Tours
Virtual Book Tours, also known as blog tours, are an excellent way for authors to promote themselves and their books. Blog tours seem to use all the advantages of social media, plus the "tour stops" are recorded on the blogs and last far beyond the event date, so...
15+ Facebook and Twitter Content Ideas for Authors
If you're an author these days, it's generally expected that you have a Facebook and Twitter account, among numerous other social media accounts. People rarely ask anymore, "Do you have a Facebook page?" instead asking, "What's your Facebook page?" or "What's your...
What to Put on Your Author Website
Every author needs a webpage, and yet as gifted as authors are with words, they often find it remarkably difficult to decide what to include on their website. If you find yourself in this group, don't despair. You are most definitely not alone. And we are here to...