by Jori Hanna | Jul 21, 2025 | Blog, Marketing
About a year ago, Torchflame Books officially launched marketing packages to help fill in the gaps and to better serve our authors in boosting book sales. We know from past experience that marketing books at a discount increases the number of books sold. But the...
by Jori Hanna | Jul 15, 2025 | Blog, Marketing
By Jori Hanna Today we want to talk about one of the most effective online marketing techniques you have access to for free—an email newsletter. If at any point there is a word here you are unfamiliar with, please see our “Understanding the Terms” post for...
by Jori Hanna | Apr 23, 2025 | Blog, Marketing
By Jori Hanna No matter how you publish your first book, there are going to be more documents for you to keep track of than you might assume. From manuscript drafts to cover files to marketing materials, it will be important for you to be well organized for this book...
by Jori Hanna | Mar 5, 2024 | Blog, Marketing, Writing
By Jori Hanna It’s no secret that humans respond to a concept called social proof, the concept that if someone else is doing it, we should too. This is why modern marketing relies so heavily on digital word-of-mouth tactics such as influencer posts and product...
by Jori Hanna | Feb 29, 2024 | Blog, Marketing, Publishing
By Jori Hanna Congratulations! You launched your book into the world! Now what? As you may already be aware, your work has only just begun. After all, marketing is a marathon, not a sprint. But beyond the everyday marketing items, what else do you need to do? This...
by Jori Hanna | Feb 8, 2024 | Blog, Marketing
By Jori Hanna As you start diving into social media, you may find the advice to use hashtags so you can reach more people. But what exactly is a hashtag? How do you know which ones to use? And do they actually help your reach? What is a Hashtag? In the simplest terms...
