by Jori Hanna | Mar 5, 2024 | Blog, Marketing, Writing
By Jori Hanna It’s no secret that humans respond to a concept called social proof, the concept that if someone else is doing it, we should too. This is why modern marketing relies so heavily on digital word-of-mouth tactics such as influencer posts and product...
by Jori Hanna | Feb 29, 2024 | Blog, Marketing, Publishing
By Jori Hanna Congratulations! You launched your book into the world! Now what? As you may already be aware, your work has only just begun. After all, marketing is a marathon, not a sprint. But beyond the everyday marketing items, what else do you need to do? This...
by Jori Hanna | Feb 8, 2024 | Blog, Marketing
By Jori Hanna As you start diving into social media, you may find the advice to use hashtags so you can reach more people. But what exactly is a hashtag? How do you know which ones to use? And do they actually help your reach? What is a Hashtag? In the simplest terms...
by Jori Hanna | Jan 31, 2024 | Blog, Marketing
By Jori Hanna For authors diving into the wide world of digital marketing, it’s common advice to hear, “You need to be on social media.” This advice is given widely and often lacks follow-up to help you establish your new accounts. Get Started Effectively To get...
by webwolffy | Dec 29, 2023 | Ask the Authors, Blog, Marketing
What defines success for an author? Is is the number of books sold? The number of awards they recieve? Authors Brad A. LaMar and Susan Örnbratt join us for this week’s Ask the Authors blog post on defining and finding success as an author. If you have any...
by Jori Hanna | Dec 29, 2023 | Blog, Marketing
By Jori Hanna One of the biggest misconceptions that authors face is that their work is done once the book is published. Whether you’re self-publishing or you have a world-renowned publicist, you should expect to spend as much time marketing your book as you did...
